Deletra Hudson, MBA – “The Financial Educator”
One of the keys to prosperity and success is visualization. To create a vision teaches your mind how to imagine your dreams coming true. In the book “The Secret”, the Law of Attraction is discussed as a major component to attracting prosperity. If you can conceive it and believe it; you can achieve it. As an entrepreneur, I have implemented the Laws of Attraction in all that I desire to do in my business. Thus, I will share with you how you can do the same to upgrade your business income.
First, you must make every thought about your business strategy address a bigger market, bigger audience, bigger money opportunities, and bigger dreams. Bigger markets include corporations, organizations, municipalities, schools, etc.
Here are three way to think through when you are ready to take your online business to a larger offline market:
- How would your services be beneficial in a larger market?
Here is where thinking big really starts to transform your position. Start thinking about your existing clients. What are their interest? Where do they work? Who are their bosses? Now you are starting to connect to where your larger market may live and the type of problems they solve.
- Determine how to get your niche service to your larger market.
Once you determine where your larger market is, you must be familiar with their problems and how you can solve it with your services and products. Then you must take your solution to them. Be aware of the fact that some of your target markets may not know they have a problem until your tell them they have one. You will learn this by asking more detailed questions from the people drawing you to the masses, their employees. Brainstorm on these questions to guide you to your larger target market:
- Who do you know that may have a connection to the market?
- Where do they hang out or network?
- How can you create your own invitation to connect with the larger market?
- How do you pitch your services to your larger market?
You must do some face to face networking, letter writing, phone calls, etc. The impact of your efforts will be reflected in your sales. Did you know that 80% of a successful business’ efforts are on selling the business? It is necessary to learn how to pitch your business effectively and quickly. When someone ask you to “Tell me about your business”, the first 30 seconds into your response is crucial to your engagement with them. Create and live your 30 second elevator pitch everyday. Always be ready to spit it out to any and every one you talk to, regardless of whether they ask. If you are an online coach, this is where it is essential for you to get offline. Get out and go to where your clients are hanging out. Always tell people what you do.
Learn how to do your own research to get the answers to the questions in these key points. Be armed with information when you start meeting with potential clients so they feel comfortable that you can help solve their problems.
For more information on how to create additional income, improve your financial management skills and make sound financial decisions, apply for a 30-minute Complimentary Financial Empowerment Session with me, “The Financial Educator”.
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